OBJECTIVE
To provide more ammunition for common-sense gun law advocates to incite change.
INSIGHT
Despite peoples’ immediate reactions of heartbreak, anger and dismay over lives lost due to gun violence, they are quickly distracted, failing to turn their emotion into action.
IDEA
Shock people out of complacency by exposing gun sale loopholes that make buying guns in this country as easy as bike sharing.
THE LOOPHOLES
NATIONAL GUN SHARE INSTALLATION @ COMPLEXCON
CASE STUDY VIDEO
ART DIRECTOR: Katie Wasz
DESIGNER: Ryan Dicky