Christian Harkna
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Non-Alc Canned Cocktails

 

OBJECTIVE
Launch Ritual's first ready-to-drink cocktails and introduce the brand to a new generation of consumers drinking more intentionally.

INSIGHT
Younger drinkers aren't giving up cocktail culture—they're looking for better non-alcoholic options.

IDEA
Make real cocktail taste the story.

 

To pay off the surprise factor, we needed a strong supporting line to anchor the campaign and drive clarity. The answer…

 
 

Then we unleashed a new visual aesthetic that evolved from Ritual’s original brand world. We leaned into our vibrant colors and implemented changes across the Ritual website, Amazon, and social.